Ep 41 - You can't (and shouldn't) sell to everyone, ft. Annie Short

Annie Short, guest presenter in the Nexus Mentorship, talks all things target market - how to discover your own, how to speak to them, and how your content / sales could use some work.

Annie: https://instagram.com/musclewriter

TIMESTAMPS

7:17 How "selling" training has changed

15:07 Being polarising is less viable now

23:21 Figuring out your target market

40:58 Your values / ideal clients can change

44:20 You don't have to know everything

50:28 Why shouldn't you just hire a copywriter?

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Ep 41 - You can't (and shouldn't) sell to everyone, ft. Annie Short

Two Step